Part of my plan for December ‘09, and January ‘10 was to rebrand Z. Berkovic Photography. It took way more thought, time, and effort, than I originally thought it would. One of the biggest obstacles for rebranding was figuring out what my style and brand really was. What do I stand for? What defines my work? What will flow seamlessly with the images I have been creating, and what will give me room to continue experimenting with my photography style? After many a night of ideas and concepts running rampage in my imagination I finally hit upon an idea. There is nothing that would better define me and my brand than my signature. I scanned in my signature and had my designer create it into a logo. I love that I can now sign my art and incorporate it into my brand and I love that my designer didn’t give up on me as I am sure I was quite a force to be reckoned with. :oD
So introducing for the first time my dear clients, friends, and followers…(drum-roll.)
my new logo-

As you see my new look is classy, clean, and timeless, with a touch of whimsy, just as I see my work to be. The red on the left is my actual signature as you can see both the Z and the B of my name.
My old logo-
It is fun, modern, and has a retro geometric feel to it. It can be worked with, but as I grew in my photography it did not match what I grew into. I will miss it though as it will mark so many sentimental firsts I have had along the way.
Bear with me as I change everything over to match my new brand and look out for my brand new website coming soon.
And for a designer that not only created a logo for me but helped me understand my brand and how I can incorporate it into a full new look contact Esther from Flair Design Studios at flair@kewnet.com.
Tzikira: These are soooo precious! What an adorable little guy! Love that first family shot. And those cookies... priceless!! You rock!
Rachel: Oh WOW, Zoe I love them and can't wait to see the rest. Thank you soo much. We had a great time with the session too.
crista: These might be some of my favorite images ever! I absolutely love the balloon shot, such an awesome feel.
Leah Jent: Zoe, those are so great. I love all of them! I love your work so much!
Barbara Hurst: All of there are really cute, the cookie one is priceless.
Lina: Oh wow, Zoe. Love it. Adorable. I love the family shot - they look so playful and happy.
Jennifer Stafford: Beautiful pics! I love your black and white images. Just lovely. And that cookie shot is fantastic!
Jeni: I love these, love the variety, love the expressions...everything!
Kelly Mack: Awesome Zoe! These are wonderful!
amy: i love your work zoe!! that first one is soo nice!
Clarice: Love your work! These are really adorable!
Rachel Aberle: So unique! Great pics Zoe!
Gail: Amazing images - as usual! So unique and beautiful!
Brandi-lee: Love looking at your work, you are definately one of my favourite photographers!! That cookie shots cracks me up, so cute!
Ellen kaiden: These photos are fabulous. The personalities of the subjects shines through in each photo.
lisa lucky: zoe, these are great! my favorite is the cookie jar one...he looks so suprised and happy!
Tori Piercy: Zoe these are wonderful! My fave is the cookie shot!
Pavlina Ortiz: OMG, these are AMAZING!! the first shot is incredible! Parents must love it! Love them all.
Kelly Lindsey: Love your work, Zoe! You do lifestyle work like nobody's business! That first one should be hung big somewhere!
Kari Roberts: These are amazing! I am in love with the cookie jar shot!
Tiffany Welch: You captured some great moments here! Love them!
Katie Lou: LOVE these! The cookie one is so cute!
Laura Morita-Yeun: I don't know how you do it, but you always ALWAYS make images that I just adore.
Amber: These are FANTASTIC! I just love the lifestyle feel of these. Truly..amazing!
Renee: Thank you for these absolutely gorgeous images of my beautiful grandson (and his handsome parents too!) What fabulous work! We can't wait to see more!
Jessica: Your sessions are always a treat to see, Zoe. What a darling guy!
Fred King: Now I've seen the BEST pictures of the cutest baby EVER. Can't wait until he can sign autographs! P.S. the parents are pretty cute too!
Easton: Zoe- You were so great during the photo shoot and these photos are really amazing. I don't know how you got so much light into them! We can't wait to see the full spread, we already know it's going to be really hard to choose! Thanks for the great work! -Proud dad (on cookie crumb patrol :) )
jennifer adams: WOW, what a awesome session, these are so cool, and fun!
ashley: Oh wow wow wow! Love them all so much! That family shot is just the best. Just wonderful:)
Katherine: Zoe, these are beautiful! That look in the second one <3 Gorgeous family!!
Katherine: These are so cute! I LOVE that family picture; it's perfection. And the black and white one with the balloons is just lovely.
Krissy Allori: Your photography is amazing. I love every one of these.
Julie Wagoner: What a beautiful and fun session, Zoe! The cookie jar shot is so very precious...I hope it ends up HUGE in their kitchen. :)
Becky Earl: Zoe, these are awesome! I love that first one SO much!
Liat Biderovsky: Gorgeous as always Zoe. They look so natural and happy!
Kristi Mangan: These are perfect! I LOVE the crib shot! Your style is just amazing!
Images of Essence: The connection you've captured in #1 is just priceless. Lovely, lovely work!!
Jennifer Boggett: I love how I feel like I know this little guy after looking at your captures...gorgeous, gorgeous work.
Laura Brett: Beautiful Zoe, your lifestyle photography is so beautiful.
Nicole Marie: Oh, that cookie image! LOVE, LOVE, LOVE!