Part of my plan for December ‘09, and January ‘10 was to rebrand Z. Berkovic Photography. It took way more thought, time, and effort, than I originally thought it would. One of the biggest obstacles for rebranding was figuring out what my style and brand really was. What do I stand for? What defines my work? What will flow seamlessly with the images I have been creating, and what will give me room to continue experimenting with my photography style? After many a night of ideas and concepts running rampage in my imagination I finally hit upon an idea. There is nothing that would better define me and my brand than my signature. I scanned in my signature and had my designer create it into a logo. I love that I can now sign my art and incorporate it into my brand and I love that my designer didn’t give up on me as I am sure I was quite a force to be reckoned with. :oD
So introducing for the first time my dear clients, friends, and followers…(drum-roll.)
my new logo-

As you see my new look is classy, clean, and timeless, with a touch of whimsy, just as I see my work to be. The red on the left is my actual signature as you can see both the Z and the B of my name.
My old logo-
It is fun, modern, and has a retro geometric feel to it. It can be worked with, but as I grew in my photography it did not match what I grew into. I will miss it though as it will mark so many sentimental firsts I have had along the way.
Bear with me as I change everything over to match my new brand and look out for my brand new website coming soon.
And for a designer that not only created a logo for me but helped me understand my brand and how I can incorporate it into a full new look contact Esther from Flair Design Studios at flair@kewnet.com.
Tori Piercy: He is just darling! Love his outfit and the location you shoot in. These are really wonderul Zoe!
shannon: oh my word! these are adorable! i love the tone of these and splashes of red. beautiful work!
Laura: Beautiful Zoe! And using the red tulips is truly genius! What an artist you are girl!
Rachel Aberle: How cute is he! These pictures really have feeling...
Renee: What a lovely, lovely set! Just love it!
Desiree Hayes: GORGEOUS. Your work is soooo fabulous!
Leah Jent: I love your work, Zoe. The horizontal one in the middle is my favorite.
Tzikira: Gorgeous! Love the rustic setting, the coat and cap, and the ones with the tulips are precious! What an adorable little boy with golden locks!
Kelly Mack: Oh my Zoe they are divine. The one with the roses is amazing!
Lina: Those are beautiful, Zoe. And just really really soulful, great work as usual.
Tammy Wahl: Oh wow, gorgeous, gorgeous. These are really superb girl!
Julie Wagoner: This darling boy and your insane amount of talent made "cold and muggy" look warm, soulful and delightful. Beautiful work, once again, Zoe!
Whitley: He is adorable!! Amazing job Zoe! I'm always in awe at how amazing you are. My favorites have to be the tulips and the suitcase in front of the barn.
Stephanie: Oh goodness, I love these! Especially the dirt road shot, wonderful work as always Zoe!
heavenesque: Zoe these images are adorable!! Lovely depth of field and adorable little subject. You captured some sweet expressions!!
images of essence photography: I literally gasped when I saw #5. Gorgeous!!!
Michelle Mullins: just beautiful, zoe! gorgeous boy and what an awesome location!
Jen Snyder: gorgeous, Zoe... love them
dawn: Love the landscape shot. Very nice.
rose: Hello Those are great shots.I like all photographs very much.I think these are precious moments.Thank you very much for showing us these beautiful pictures.
Danielle McCarty: Zoe these are gorgeous! I love the idea of the flowers for a little bit of color pop! I continue to admire your creativity in your shoots!
Liz: Zoe, these are so beautiful!
Michelle Kane: Darling with a capital D! Zoe, you are so lucky to get all these utterly adorable kiddos to photograph. He's no exception!
Inna: Gorgeous work! Love the colors!
Fabiana: Beautiful images, Zoe. I love every single one. The colors, the lighting, the way you captured his personality....priceless. Thank you for sharing them with us.
Amy: Girl you amaze me.. Love these.. and the lines are wonderful.
Kathleen: How cute! I love that one with him holding the bag. Love your locations too.
Shelby: PERFECT.. model, location, photographs, everything!
Anna: seriously Zoe - you blow me away with your talent - you are AMAZING!!!
Tina Stinson: LOVE THEM! The tulips shots are my favorite!!! Way to go!!
Jen Mahoney: What a gorgeous little man! I love the scenery, what a beautiful job!
Rachel - Rachel Marie Photography: He is adorable, and these are amazing, love your locations!!
Anya: LOVE! You're so awesome at this!
Cindy: I can't believe how saweeeeet! these are. It is all so unique and creative and amazing. Seriously, you are good girl!
Ariel: These are amazing!
Rebecca Rodriguez: Zoe- fabulous images!! Love the deep rich colors, and they are perfection!
Laura Morita-Yeun: Sigh. love these.