Part of my plan for December ‘09, and January ‘10 was to rebrand Z. Berkovic Photography. It took way more thought, time, and effort, than I originally thought it would.  One of the biggest obstacles for rebranding was figuring out what my style and brand really was.  What do I stand for?  What defines my work?  What will flow seamlessly with the images I have been creating, and what will give me room to continue experimenting with my photography style?   After many a night of ideas and concepts running rampage in my imagination I finally hit upon an idea.  There is nothing that would better define me and my brand than my signature.  I scanned in my signature and had my designer create it into a logo.  I love that I can now sign my art and incorporate it into my brand and I love that my designer didn’t give up on me as I am sure I was quite a force to be reckoned with. :oD

So introducing for the first time my dear clients, friends, and followers…(drum-roll.)

my new logo-

As you see my new look is classy, clean, and timeless, with a touch of whimsy, just as I see my work to be. The red on the left is my actual signature as you can see both the Z and the B of my name.

My old logo-

It is fun, modern, and has a retro geometric feel to it. It can be worked with, but as I grew in my photography it did not match what I grew into. I will miss it though as it will mark so many sentimental firsts I have had along the way.

Bear with me as I change everything over to match my new brand and look out for my brand new website coming soon.

And for a designer that not only created a logo for me but helped me understand my brand and how I can incorporate it into a full new look contact Esther from Flair Design Studios at flair@kewnet.com.